Lets make the fun of festivals last...all year...
The summer months are an amazing time in Tasmania. Thousands of Tasmanians who live and travel the globe come home to spend time with family and friends and holiday makers from across the world all converge on our island to expand our population (albeit temporary) and enrich our culture and lifestyles.
It is also the time events of national and international significance are held.
These activities enrich not only the lives of those that visit our island but it also sustains many thousands of Tasmanians lives, socially, artistically and economically. Unfortunately this vibrancy is only sustained for a short period.
In many parts of Tasmania during the summer months the full house sign is a regular feature. But in many parts of the state the winter months produce the exact opposite result. The Tourism industry is calling for more tourism development to cater for the extra tourists in summer, sustainable development should be supported of course, but there are sections of the industry that nervous about the resultant increase in rooms and what impact they will have in our low period, and what that may do to the overall viability of many businesses. Some believe that state government marketing is the silver bullet to this issue and that by paying for a better marketing strategy we will be able to cater for increased numbers in the busy times and build tourism numbers in the low seasons.
Thousands rely on the tourism industry for their livelihoods, the industries good name relies on strong sustainable businesses with a highly skilled and well trained workforce. Festivals are the cream on the cake, it’s the business (accommodation and others) that operate 12 months of the year that are the backbone of the tourism and hospitality industry, they ensure that when people do come to Tasmania their experience is a high quality one.
The key role of the state government should be at looking at strategic investments and support in our quieter periods to assists the industry build and sustain itself. Getting people onto the island in this time is crucial and only events or the opportunity to experience something different or unique will get to them the state.
Now the investment with an Australian Rules football club to bring AFL football to Tasmania in winter has been controversial but it has made an enormous difference to the tourism and hospitality industry in the north of the state, full house signs only seen in summer months are regularly put out on the weekends of the game. Something that was unheard of prior to these games of football coming to town. It turns casual jobs into part-time jobs and part-time jobs into fulltime permanent jobs. For many businesses these weekends get them through a very tough time and enables to them to employ more and invest more into their business.
Sport, arts, music, special interests are all ways to bring people to the island but they also ensure that those that live on this amazing island have a rich and diverse life with all that a small, rugged, and beautiful island with a confident, creative and warm community has to offer.
Governments should not try and pick winners in this respect but work with industry to fill the gaps and make strategic investments to support, sustain and build our tourism and hospitality industry for all of us to benefit and share with the world.
It is also the time events of national and international significance are held.
These activities enrich not only the lives of those that visit our island but it also sustains many thousands of Tasmanians lives, socially, artistically and economically. Unfortunately this vibrancy is only sustained for a short period.
In many parts of Tasmania during the summer months the full house sign is a regular feature. But in many parts of the state the winter months produce the exact opposite result. The Tourism industry is calling for more tourism development to cater for the extra tourists in summer, sustainable development should be supported of course, but there are sections of the industry that nervous about the resultant increase in rooms and what impact they will have in our low period, and what that may do to the overall viability of many businesses. Some believe that state government marketing is the silver bullet to this issue and that by paying for a better marketing strategy we will be able to cater for increased numbers in the busy times and build tourism numbers in the low seasons.
Thousands rely on the tourism industry for their livelihoods, the industries good name relies on strong sustainable businesses with a highly skilled and well trained workforce. Festivals are the cream on the cake, it’s the business (accommodation and others) that operate 12 months of the year that are the backbone of the tourism and hospitality industry, they ensure that when people do come to Tasmania their experience is a high quality one.
The key role of the state government should be at looking at strategic investments and support in our quieter periods to assists the industry build and sustain itself. Getting people onto the island in this time is crucial and only events or the opportunity to experience something different or unique will get to them the state.
Now the investment with an Australian Rules football club to bring AFL football to Tasmania in winter has been controversial but it has made an enormous difference to the tourism and hospitality industry in the north of the state, full house signs only seen in summer months are regularly put out on the weekends of the game. Something that was unheard of prior to these games of football coming to town. It turns casual jobs into part-time jobs and part-time jobs into fulltime permanent jobs. For many businesses these weekends get them through a very tough time and enables to them to employ more and invest more into their business.
Sport, arts, music, special interests are all ways to bring people to the island but they also ensure that those that live on this amazing island have a rich and diverse life with all that a small, rugged, and beautiful island with a confident, creative and warm community has to offer.
Governments should not try and pick winners in this respect but work with industry to fill the gaps and make strategic investments to support, sustain and build our tourism and hospitality industry for all of us to benefit and share with the world.
posted by David at
2:38 AM
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